In all 226 companies (B2B and B2C companies) participated in this survey and shared their data relating to ‘blogging traffic’, ’visitor-trends’, and ‘twitter-usage’.
Results of this survey are enough to shake the common belief that “business blogs thrive on a core-group of loyal readers”. On the contrary, the first –timers were found to be the ‘key factor’ in increasing the blog traffic.
“As more traffic is being driven to corporate blogs through organic searches and more first-time visitors are landing on blogs, companies need to develop blog and social media content that is appropriate for this audience in order to be effective,” said Chris Baggott, CEO and co-founder of Compendium. » Read more: Corporate Blogging and Social Media Trends Survey Findings