Posts Tagged ‘search engine’

Alexa Ranking:It Adds to Your Blog Value

April 27th, 2010

Alexa rank was developed by Amazon.com. It measures the traffic to a site for the last three months and one month simultaneously.

The assigning of a particular Alexa rank to a website or a blog  is based on the number of surfers(visitors) to your website. The surfers to the website must have the Alexa toolbar installed on their browsers otherwise they will not be counted. The Alexa rank counts the number of visitors and page views for all the websites on a daily basis.

This specific visitor counting also limit the actual measurement of popularity of a particular website or blog. Visitors not having installed Alexa toolbar will not add to the ranking and therefore the overall ranking results will not reflect a true picture. » Read more: Alexa Ranking:It Adds to Your Blog Value

Search Engine Marketing Industry Set to Boom

April 13th, 2010

The North American search engine marketing industry is expected to grow by 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010.

This prediction is based on the results of the sixth annual State of Search Engine Marketing Report recently released by “The Search Engine Marketing Professional Organization (SEMPO)”. The global online survey included almost 1500 client-side marketers and agencies who participated.

Some of the major trend-setting predictions and findings of the SEMPO report include;

  1. The projected growth in the social media marketing budgets, although still modest compared to search engine optimization and paid search, represents the biggest opportunity for search marketers in near future. » Read more: Search Engine Marketing Industry Set to Boom

Revisiting Blogging Strategy Helps in Improving Quality

March 27th, 2010

Revisiting and examining pre-staged blogging strategy over past few days kept me a little more occupied. Simultaneously, I have been investing several hours in searching various write-ups on numerous websites and blogs. ”Blogging” is a well taken ‘niche’ and plethora of information is available online. For any keyword or a keyword phrase I found thousands of competing pages on all of the popular search engines. I generally prefer Google for my searches but ‘Bing’ is also coming up very fast and especially when it is corroborated with the ‘Yahoo Search’.

My search and looking for new ideas got me a little more puzzled. I initially thought and planned for writing blogging lessons and tutorials in a very different style so that newbies would be deriving more benefits. I have had my own experiences of learning by doing. This little break with searches have enabled me with even more interesting ideas and now I am planning to introduce them one by one .It may take a week or two to device a whole new blogging strategy for this site but in the end I am sure it will make everything more productive and advantageous for all my readers. » Read more: Revisiting Blogging Strategy Helps in Improving Quality

Scientists Attempt Blog Mining

March 14th, 2010

Technically speaking computers and search engine robots and crawlers cannot read and understand the words in blogs. However, scientists have started working in this direction and planning to perform “blog-mining” for “immediate information about every aspect of our lives and see in to out very souls”.

The Economist reports that, as part of efforts to help computers understand causality rather than just raw facts, a USC team are making them read and analyze blogs — which tend to be stories about what people have done, or intend to do, or personal thoughts. Eventually, they hope to come up with a system that can “gather aggregated statistics on a day-by-day basis about the personal lives of large populations.”

Don’t be surprised! Scientists believe that useful information can really be derived from the tedium of the blogosphere.

According to the Economist, “The web could be mined to track information about emerging trends and behaviors, covering everything from drug use or racial tension to interest in films or new products. The nature of blogging means that people are quick to comment on events in their daily lives. Mining this sort of information might therefore also reveal information about exactly how ideas are spread and trends are set”. » Read more: Scientists Attempt Blog Mining