Archive for the ‘social media’ category

Top 10 Blogging Mistakes

August 19th, 2011

Research by IronMonk, a New York based social marketing agency, reveals the results of a study focusing on business blogging mistakes. The study’s results, called Top 10 Business Blogging Mistakes, highlights the importance of authority, relevance, consistency, and quantity to attract prospective clients and retain and nurture existing clients.

The top 10 business blogging mistakes include poor quality content, lack of social marketing integration, inconsistent posting schedule, uninteresting or irrelevant headlines or titles, missing opportunities for search engine optimization, self-promoting blog posts as opposed to blog posts that establish your company’s authority. The results include details about each mistake and how to correct them. » Read more: Top 10 Blogging Mistakes

How to Get Your Blog Indexed

April 24th, 2010

If you have created your blog recently and wish more have visitors, you must get it indexed in the search engines.

If it is not indexed, it will not appear in the search result.

You may have shared your blog link with other sites and blogs but if you do not get it indexed on the search engine it will cause you to lose a large portion of traffic. The sitemap can help the search engine to crawl your site more easily.

You can create a sitemap for your blog by using online sitemap generator. There are umpteen of such free online sitemap generators that will generate up to 500 pages. » Read more: How to Get Your Blog Indexed

Women Who Blog are the Most Actively Engaged Social Media Participants

April 16th, 2010

Women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%) and opinion-sharing (55%), while they are 50 percent more likely to turn to social networking sites as a means of keeping in touch with friends and family (75%), BlogHer announced today.

The 2009 Women in Social Media Study by BlogHer, iVillage and Compass Partners, which will be released today, found that while women who use social media platforms share a strong desire to connect and to entertain themselves, there are also ways in which the motivations for using various social media platforms differ. » Read more: Women Who Blog are the Most Actively Engaged Social Media Participants

Search Engine Marketing Industry Set to Boom

April 13th, 2010

The North American search engine marketing industry is expected to grow by 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010.

This prediction is based on the results of the sixth annual State of Search Engine Marketing Report recently released by “The Search Engine Marketing Professional Organization (SEMPO)”. The global online survey included almost 1500 client-side marketers and agencies who participated.

Some of the major trend-setting predictions and findings of the SEMPO report include;

  1. The projected growth in the social media marketing budgets, although still modest compared to search engine optimization and paid search, represents the biggest opportunity for search marketers in near future. » Read more: Search Engine Marketing Industry Set to Boom

9 Business Blogging Techniques and Skills to Boost Your Online Business

April 4th, 2010

Blogging, business blogging, social networking, search engine optimization (SEO), twitter, facebook, and social media, and social bookmarking are some of the most popular buzzwords and key phrases we often come across with. Do you really know how to use all these concepts along with other web based media tools that can boost your business? Do you understand that specifically identified skills with these concepts will augment to your online presence and will act as a driving marketing vehicle helping your business grow faster?

It is important to acquire some of the necessary internet marketing insider techniques and skills. You must know about automation software for specific purposes and how these could help in your business. You would be at the edge of advantage if you know how to analyze the search engine rankings of your competitor’s and arch rivals. » Read more: 9 Business Blogging Techniques and Skills to Boost Your Online Business

Blogging For Business:Social Media Strategies Conference

March 31st, 2010

Social Media Strategies Conference, today announced the addition of a panel discussion on “Blogging for Business”. The panel will feature a panel of industry experts sharing their ideas on developing and maintaining an effective corporate blogging strategy. The panel will discuss approaches to: – Making Announcements – Crisis Management – Legal Implications – Branding Strategies – Reputation Management – Optimization Techniques – Platforms, Tools and Services

The panelists include: Reshma Kumar, Manager of Web Design , Verisign Richard Brewer-Hay, Chief Blogger, eBay Tony Welch, Lead Social Media Strategist and Community Manager, Hewlett Packard. 

The conference will also feature two workshops on: How you market your business on Facebook to increase revenue, drive website visitors and create brand awareness through customer engagement. » Read more: Blogging For Business:Social Media Strategies Conference

It’s Time for Creating a Profile with Gravatar and Building Brand

March 29th, 2010

“Avatar” is nothing new to people who surf online quite often and if you are a bit more familiar with blogging then it is far less likely that you are not aware of “Gravatar”. Proficient bloggers however, better understand the value of globally recognizable avatars.

March 26, 2010 was a day of new happenings with continually evolving “Gravatar”. More useful features have been added and these include a ‘profile page’, a dedicated ‘photo gallery’, and facility to have ‘linkage with various other accounts’.

We are living in an age of branding and this has been taken well care of as well. You can now verify your ownership of all other online profiles and services of yours. Isn’t it a good way of brand building? » Read more: It’s Time for Creating a Profile with Gravatar and Building Brand

Beyond Business Blogging: Free eBook Released

March 16th, 2010

Business Blogging” is gaining exponential popularity across the globe.Blogs are fantastic inbound marketing tools to acquire new leads and prospects.

Email is just another fantastic tool to nurture and sustain these relationships.

This free complementary ebook will help you learn how marketers are combining these two tactics to not only acquire new leads but nurture them into closed business.

Statistics show that marketers using “corporate blogging” as part of their ‘social media’ mix improve search engine results and generate a higher volume of targeted leads, said Troy Burk, president of ROI(Right on Interactive). » Read more: Beyond Business Blogging: Free eBook Released

Corporate Blogging and Social Media Trends Survey Findings

March 11th, 2010

The ‘Corporate Blogging and Social Media Trends Survey” conducted by ‘Compendium’ has recently been concluded with interesting and trend-indicating results.

In all 226 companies (B2B and B2C companies) participated in this survey and shared their data relating to ‘blogging traffic’, ’visitor-trends’, and ‘twitter-usage’.

Results of this survey are enough to shake the common belief that “business blogs thrive on a core-group of loyal readers”. On the contrary, the first –timers were found to be the ‘key factor’ in increasing the blog traffic.

“As more traffic is being driven to corporate blogs through organic searches and more first-time visitors are landing on blogs, companies need to develop blog and social media content that is appropriate for this audience in order to be effective,” said Chris Baggott, CEO and co-founder of Compendium. » Read more: Corporate Blogging and Social Media Trends Survey Findings