Archive for the ‘Search Engine Optimization’ category

Top 10 Blogging Mistakes

August 19th, 2011

Research by IronMonk, a New York based social marketing agency, reveals the results of a study focusing on business blogging mistakes. The study’s results, called Top 10 Business Blogging Mistakes, highlights the importance of authority, relevance, consistency, and quantity to attract prospective clients and retain and nurture existing clients.

The top 10 business blogging mistakes include poor quality content, lack of social marketing integration, inconsistent posting schedule, uninteresting or irrelevant headlines or titles, missing opportunities for search engine optimization, self-promoting blog posts as opposed to blog posts that establish your company’s authority. The results include details about each mistake and how to correct them. » Read more: Top 10 Blogging Mistakes

Alexa Ranking:It Adds to Your Blog Value

April 27th, 2010

Alexa rank was developed by Amazon.com. It measures the traffic to a site for the last three months and one month simultaneously.

The assigning of a particular Alexa rank to a website or a blog  is based on the number of surfers(visitors) to your website. The surfers to the website must have the Alexa toolbar installed on their browsers otherwise they will not be counted. The Alexa rank counts the number of visitors and page views for all the websites on a daily basis.

This specific visitor counting also limit the actual measurement of popularity of a particular website or blog. Visitors not having installed Alexa toolbar will not add to the ranking and therefore the overall ranking results will not reflect a true picture. » Read more: Alexa Ranking:It Adds to Your Blog Value

How to Get Your Blog Indexed

April 24th, 2010

If you have created your blog recently and wish more have visitors, you must get it indexed in the search engines.

If it is not indexed, it will not appear in the search result.

You may have shared your blog link with other sites and blogs but if you do not get it indexed on the search engine it will cause you to lose a large portion of traffic. The sitemap can help the search engine to crawl your site more easily.

You can create a sitemap for your blog by using online sitemap generator. There are umpteen of such free online sitemap generators that will generate up to 500 pages. » Read more: How to Get Your Blog Indexed

Business Blog Optimization(BBO)Helps Grow Online Business

April 19th, 2010

Business blogging is all about establishing a direct line of communication with the customers through the internet and websites. Business blogging is considered as one of the most effective and powerful tool to strengthen your web marketing portfolio.

Across the borders competition among companies is getting more fierce and sharp each day and this poses great many challenges to the small and medium business (SMB) that keep trying to make a big impact on the web through search engine optimization (SEO) of their websites.

Creation of a business blog and attaching it to the main business website is one of the potent SEO techniques available in the armory of optimizers. It is in fact an essential component of organic SEO marketing campaign of a website. » Read more: Business Blog Optimization(BBO)Helps Grow Online Business

Search Engine Marketing Industry Set to Boom

April 13th, 2010

The North American search engine marketing industry is expected to grow by 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010.

This prediction is based on the results of the sixth annual State of Search Engine Marketing Report recently released by “The Search Engine Marketing Professional Organization (SEMPO)”. The global online survey included almost 1500 client-side marketers and agencies who participated.

Some of the major trend-setting predictions and findings of the SEMPO report include;

  1. The projected growth in the social media marketing budgets, although still modest compared to search engine optimization and paid search, represents the biggest opportunity for search marketers in near future. » Read more: Search Engine Marketing Industry Set to Boom

9 Business Blogging Techniques and Skills to Boost Your Online Business

April 4th, 2010

Blogging, business blogging, social networking, search engine optimization (SEO), twitter, facebook, and social media, and social bookmarking are some of the most popular buzzwords and key phrases we often come across with. Do you really know how to use all these concepts along with other web based media tools that can boost your business? Do you understand that specifically identified skills with these concepts will augment to your online presence and will act as a driving marketing vehicle helping your business grow faster?

It is important to acquire some of the necessary internet marketing insider techniques and skills. You must know about automation software for specific purposes and how these could help in your business. You would be at the edge of advantage if you know how to analyze the search engine rankings of your competitor’s and arch rivals. » Read more: 9 Business Blogging Techniques and Skills to Boost Your Online Business

Blogging For Business:Social Media Strategies Conference

March 31st, 2010

Social Media Strategies Conference, today announced the addition of a panel discussion on “Blogging for Business”. The panel will feature a panel of industry experts sharing their ideas on developing and maintaining an effective corporate blogging strategy. The panel will discuss approaches to: – Making Announcements – Crisis Management – Legal Implications – Branding Strategies – Reputation Management – Optimization Techniques – Platforms, Tools and Services

The panelists include: Reshma Kumar, Manager of Web Design , Verisign Richard Brewer-Hay, Chief Blogger, eBay Tony Welch, Lead Social Media Strategist and Community Manager, Hewlett Packard. 

The conference will also feature two workshops on: How you market your business on Facebook to increase revenue, drive website visitors and create brand awareness through customer engagement. » Read more: Blogging For Business:Social Media Strategies Conference

Revisiting Blogging Strategy Helps in Improving Quality

March 27th, 2010

Revisiting and examining pre-staged blogging strategy over past few days kept me a little more occupied. Simultaneously, I have been investing several hours in searching various write-ups on numerous websites and blogs. ”Blogging” is a well taken ‘niche’ and plethora of information is available online. For any keyword or a keyword phrase I found thousands of competing pages on all of the popular search engines. I generally prefer Google for my searches but ‘Bing’ is also coming up very fast and especially when it is corroborated with the ‘Yahoo Search’.

My search and looking for new ideas got me a little more puzzled. I initially thought and planned for writing blogging lessons and tutorials in a very different style so that newbies would be deriving more benefits. I have had my own experiences of learning by doing. This little break with searches have enabled me with even more interesting ideas and now I am planning to introduce them one by one .It may take a week or two to device a whole new blogging strategy for this site but in the end I am sure it will make everything more productive and advantageous for all my readers. » Read more: Revisiting Blogging Strategy Helps in Improving Quality

Creating A WordPress Blog

March 21st, 2010

Proficient Blogging Strategies

March 20th, 2010

A blog is a true reflection of its creator. It reflects the creator’s thoughts, vision, and communications, exposed to the entire world. Blog tells the whole story in itself. It really does not matter whether the blog is a ‘well organized blog’ or it is just a jumble of images and text imposed as mementos. It may be a well-designed, well conceptualized and well managed blog on one hand and on the other hand it may also be just a collection of links, advertisements, banners, and even some irrelevant text posts. 

Proficient blogging strategies help in making a blog successful and ensure its readers and visitors coming back regularly. There are umpteen of such strategies and have been proved extremely useful over a period. I am outlining some of these popular blogging strategies.

Keep the Blog Concurrent

A blog must be kept up-to-date and concurrent. All links should be properly placed and comfortably opening for the visitors otherwise the visitor will just move on. A neglected blog can never be a profitable or popular concept. Some of the best blogs are what Buzz Bruggeman describes as ‘intelligence agents’. These blogs have posts that would be of interest to their target audience. » Read more: Proficient Blogging Strategies

Beyond Business Blogging: Free eBook Released

March 16th, 2010

Business Blogging” is gaining exponential popularity across the globe.Blogs are fantastic inbound marketing tools to acquire new leads and prospects.

Email is just another fantastic tool to nurture and sustain these relationships.

This free complementary ebook will help you learn how marketers are combining these two tactics to not only acquire new leads but nurture them into closed business.

Statistics show that marketers using “corporate blogging” as part of their ‘social media’ mix improve search engine results and generate a higher volume of targeted leads, said Troy Burk, president of ROI(Right on Interactive). » Read more: Beyond Business Blogging: Free eBook Released

Scientists Attempt Blog Mining

March 14th, 2010

Technically speaking computers and search engine robots and crawlers cannot read and understand the words in blogs. However, scientists have started working in this direction and planning to perform “blog-mining” for “immediate information about every aspect of our lives and see in to out very souls”.

The Economist reports that, as part of efforts to help computers understand causality rather than just raw facts, a USC team are making them read and analyze blogs — which tend to be stories about what people have done, or intend to do, or personal thoughts. Eventually, they hope to come up with a system that can “gather aggregated statistics on a day-by-day basis about the personal lives of large populations.”

Don’t be surprised! Scientists believe that useful information can really be derived from the tedium of the blogosphere.

According to the Economist, “The web could be mined to track information about emerging trends and behaviors, covering everything from drug use or racial tension to interest in films or new products. The nature of blogging means that people are quick to comment on events in their daily lives. Mining this sort of information might therefore also reveal information about exactly how ideas are spread and trends are set”. » Read more: Scientists Attempt Blog Mining